Privacy Policy
Last updated: May 2025

Welcome to Wiard’s Orchards & Country Fair (“we,” “us,” “our,” “Wiard’s”). This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit our website (“Site”) and how you may interact with us in connection with our seasonal agritainment business, farm store, U-Pick activities, hayrides, events, and other offerings.

1. Information We Collect
We may collect the following categories of personal information when you visit or interact with our Site:
• Contact information such as name, postal address, email address, phone number.
• Transactional information if you register for events, book group visits, or fill out forms.
• Technical information such as IP address, browser type and version, device identifiers, and browsing behavior (via cookies, analytics).
• Any other information you voluntarily submit to us (e.g., through contact forms, booking requests, newsletter sign-up).

2. How We Use Your Information
We use the information we collect for purposes including:
• Providing you with information and updates about our orchard, seasonal events, ticketing, group visits, and farm activities.
• Responding to your inquiries and requests.
• Improving our website and user experience (analytics, performance monitoring).
• Complying with legal obligations and protecting our rights, property, and safety of visitors and staff.

3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect technical information about your use of our Site, improve site functionality, and analyze visitor trends. You may choose to disable cookies in your browser settings; however, doing so may affect your ability to use certain features of the Site.

4. Disclosure of Your Information
We will not sell your personal information to third parties. We may share data with third-party service providers who assist us (for example, website hosting, analytics, email communications) and only to the extent necessary for them to provide their services. We require such providers to safeguard your information and not to use it for purposes other than ours.

We may also disclose information if required by law, to enforce our rights, or protect the safety or rights of others.

5. Data Retention
We retain your personal information only as long as necessary for the purposes outlined above, unless a longer retention period is required or permitted by law. Once information is no longer needed, we will securely delete or anonymize it.

6. Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, or disposal. However, no method of electronic transmission or storage is 100% secure; we cannot guarantee absolute security.

7. Children’s Privacy
Our Site and services are not directed to children under 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and you believe your child under 13 has provided us with personal information, please contact us. We will take steps to delete such information.

8. Links to Other Websites
Our Site may contain links to other websites that are not operated by us. We are not responsible for the content or privacy practices of those third parties. We encourage you to review the privacy policies of any site you visit.

9. International Visitors
If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, or processed in the United States, where our data practices are governed by U.S. law.

10. Your Rights and Choices
Depending on where you live and the applicable laws, you may have certain rights regarding your personal information, such as:
• The right to access the personal information we hold about you.
• The right to correct or update that information.
• The right to request deletion of certain personal information.
• The right to opt-out of future communications (e.g., unsubscribing from marketing emails).

To exercise these rights, contact us via phone or email address listed below. We will make reasonable efforts to respond in a timely manner.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. Your continued use of the Site after any such changes constitutes your acceptance of the new policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Wiard's Orchards & Country Fair
Phone: 734-482-7744
Email: info@wiards.com